Cinematic Bioshock Ad

Last night while watching a re-run of SNL, I noticed a commercial for Bioshock. Since I watch little network television these days, I was wondering if it was common for gaming commercials to air on primetime- seems quite unusual for me.

Anyways, you can view the commercial on EyeballNYC's site here and read a small article on the development of it here. It seems like as time goes on, the visual difference between software rendered 3D cinematics and in-game, real-time play is diminishing.

Well, enjoy. I know that for Mark, there is no such thing as too much Mr. Bubbles and Little Sister media coverage! ;)